Direct from source
Most parts shops buy from a distributor, who bought from an importer, who bought from the factory. Every set of hands along that chain takes a margin, and every one of those margins ends up printed on your invoice. We start much further up that chain, bring our own containers into Edmonton, and sell out of our own warehouse. Fewer hands on the box.
For years that stock only went out the back door, to shops and dealers across Alberta. Then enough people asked whether they could simply buy one, so we opened the front door as well. Today the same shelves serve the trade counter and the public who walk in.